Ledtech designs and manufactures energy saving LED street lights. 12 points were tasked with rebranding the company to express its 'saving resources' principle and relative inexpensiveness of Ledtech's lights. Having this in mind we created a new company mark as a stylized percent sign, as it is often used to signal cheap prices or dicounts. Ledtech's percent sign is made of circles representing diodes. In applications a different rendition of percent sign with diagonal line and two blurred lightspots is widely used as additional graphic device.
