Rebranding of Agat, a low-cost food retailer based in Tatarstan. Rounded concentric diamond shapes, similar to veins in agate jemstone (a knod to the company's name) are used as a main graphic device, creating vibrant and friendly identity.


The project was done for Adlibitum retail branding agency in 2013
with Andrey Golovin and Dmitri Udovitski. 

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